Anyway, the author makes several valid points as to how digital marketing is being viewed by some expansion-needy businesses. Everyone wants to be super successful in a small amount of time, however, that just isn't the case when talking about optimizing your online presence. Proper digital marketing for your business takes a lot of time and energy to execute: not to mention resources. To expect dramatic results overnight is comparative to planting a seed and expecting a tree to grow the next day. Your online presence requires nurturing to ensure proper budding. Metaphors aside, you have to be committed to expanding your digital presence from start to finish. There is no recipe for instant success.
If you haven't done so already, visit the University of Michigan - Dearborn's Digital Marketing page to find out more about a degree in digital marketing.